Skip to main content

featured innovator

John Liss

True Footage Inc.

Seattle, Washington

Building The Best Appraisal


True Footage is an appraisal company evaluating options to build a more data driven appraisal process that leverages human expertise to eliminate any appraisal gaps.


The core idea of True Footage is to re-imagine the appraisal process and the order of operations by which an appraisal is completed. This process will improve the fairness of the appraisal process so that the same percentage of Black, latine, and white contracts are confirmed by appraisers in a purchase.

stay informed title

If you have a market-based or policy-based innovation or are interested in supporting change, connect with us!